Warum Werbeartikel wirken


Representational advertising with signalling effect
With its navigation lights, a ship calls attention to itself at sea. Our promotional items, too, let your logo shine in the brightest light. You achieve a good signalling effect, have a high range of influence, and hardly any wastage compared to classic advertising media such as announcements, posters, or radio and TV advertising. This is why promotional items should be an inherent part of your company’s marketing mix.

The objective advertising medium offers space for sustainable marketing messages. A ballpoint pen with a company logo and slogan makes the message tangible. The promotional item is the suitable medium to collect brownie points with a small gesture of giving, to strengthen existing customer relations, and to gain new customers. A personal gift conveys what is difficult to express in words: appreciation and solidarity.

The year has twelve months and offers many opportunities to gift promotional items. Give-aways facilitate establishing contacts at fairs. Promotional gifts increase the response of advertising campaigns at the point of sale. They are also used as loyalty gifts, during Christmas time, or in raffles.
Unser Sortiment


Promotional items and suitcases for explorers
While searching for a sea route to India, Columbus discovered America. Don´t take a detour when searching for the fitting advertising medium or luggage. We have created a colourful, variegated, and astonishing programme. Our full range of items with more than 3.000 products perfectly covers all areas from business to leisure and innovatively connects them.

We update our collection twice per year. This is the only way to keep it interesting for you. In January and September, we present you our novelties in new catalogues. Inspirion knows the market and banks on its own know-how as well as customers´ wishes. This way, we keep current trends in our sights. A requirement for effective advertising gifts and well-designed suitcases is professional innovation management. Our product managers visit suppliers and trade shows all over the world for you, in order to track down exciting novelties. After all, it is our goal to offer you a balanced product portfolio.
Studien zur Wirkung von Werbeartikeln


… because numbers don´t lie.
The respectable merchant is true to his word, handsales hold good. This is not enough for you? Your customers only trust in numbers? We have compiled representative studies with reliable data for you. This way, you can back up your sales strategies with concrete arguments and prove why the promotional item should not be missing in the marketing mix of advertising companies. Read all about the advertising effect that promotional items have – for example here:



A ship needs a name
A ship does not set sail without having a name. With promotional gifts, it is the same as with a ship. A good product needs a good name. No other medium presents your advertising message as good as a promotional item. Through individual finishing, a ballpoint pen becomes a personal and valuable advertising gift.

Just as the figurehead is an impressive trademark at the bow of a sailing ship, we make sure you impress your customers. With our finishing service, advertising will have a lasting effect. We will gladly advise you on the different finishing and printing techniques and tell you which technique best suits your product. Finishing can be applied to almost all of the promotional items in our range.


Ride the wave of success
We create pressure so that a promotional message creates high waves. As a printing specialist, we are happy to finish a promotional product with customer logos, company names, and advertising slogans.

We tell you precisely which finishing technique works on which material. We print your advertising item with silk-screen, tampon, or transfer print. We implement pin sharp laser engraving for you. For expressive advertising messages on faux leather, we recommend embossing. We also embroider textiles and caps for you. Umbrella handles are individualized through doming. We offer additional printing specials, too. Flexographic printing makes umbrellas radiate and sees to more safety in traffic. And thanks to digital printing, we implement your advertising photo-realistically.

Reflective transfer

More visibility for brands
Reflective transfer is a type of thermal transfer in which a design (e.g. a logo) is printed on a special reflective foil and then ironed onto a material (for example, on umbrella, cap, or backpack). The reflective effect ‚transfers’ to any Pantone colour.


Precise and permanent personalization
A method using a laser beam to engrave a logo into nearly any material. A computer controlled process ensures a pinpoint reproduction. The final result is always dependant on the material surface. A colour replica is not possible.


Impress all others
A stamp is used to press a logo into the surface of an article. Coloured and metal-looking (in gold and silver) embossing are possible through special foils. This technique is mostly used on leather and synthetic leather products.


Technique with high colour intensity
For silkscreen print, a screen is made impermeable in areas not to be printed through a photochemical process. The promotional item is placed under the screen and printed on the areas where the screen is permeable. The colour is pushed through the holes and applied to the product. When using coloured logos it is recommended to add a white base coat to ensure brilliant colours. This method is ideal for flat surfaces, such as textiles or segments of umbrellas.


Impressive colour reproduction
A heat press, consisting of a heating plate and base plate, is used to apply the logo/ picture/ text, pre-printed on thermal paper, onto the item. Beforehand, the thermal paper was imprinted through silkscreen or digital print.


Impressive colour reproduction
A template of the logo is made and filled with the desired colour of ink. Then the colour is transferred directly onto the article with a silicone pad. As this pad is made of flexible silicone, almost all surfaces can be printed – including uneven surfaces.


Persistent branding
An electrolytic process – a piece of felt is soaked in corrosive liquid and is pressed through a stencil onto the product. Once the liquid comes into contact with the article the desired imprint is etched into the surface. The advantage is that the imprint is very robust.